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TRADITIONAL MEDIA CAMPAIGN
A Traditional (Social) Media Campaign uses social media to increase awareness of a product, service and/or brand in general. Influencers tell the story of their experience with a product, service and/or brand through product placement, product/service tests, real time footage, etc. The idea is that if they are comfortable enough to promote something to their trusting following, then it must be worth getting!
SEASONAL PUSH CAMPAIGN
Influencers can see increased engagement numbers around holidays and seasonal changes with their audience on the lookout for inspiration for gifts, recipes, styling, etc. With a Seasonal Push Campaign, influencers center all campaign content around the specific message of the season while encouraging their followers to purchase the product/brand to enhance their season.
TELL YOUR STORY CAMPAIGN
All influencer marketing campaigns are meant to increase general brand awareness, but with a "Tell Your Story" campaign, the influencers focus on a deeper element of a brand rather than simply their experience with it. When influencers speak to their passion for a brand because of the brand's story, people listen. Influencers are trusted by their followings, so when they share a story they love, it's very powerful!
PRODUCT LAUNCH CAMPAIGN
Rome was not built in a day and neither is one's trust. Influencers have spent years building the trust they have with their audience so their opinion is well-received and respected when they speak to a new product or brand. The right voice can set the tone for your upcoming launch's success.
The most important part of a rebranding effort is to be communicative with your audience. Ensure them that you are not going anywhere, simply getting a makeover. You will be back and better than ever. Working with influencers who reach your target demographic is a great tool to keep the conversation about your brand alive, active and in real-time while your brand gets spruced up!
BRAND LAUNCH CAMPAIGN
An influencer speaking to a product pre-launch can have a powerful effect on a brand's official debut. These words can live beyond a post or story as testimonials on marketing material and a brand's website. We work with brands to craft messages that show influencer excitement pre-launch as well as post-launch so that influencer words can endure beyond the date that the brand goes live.
CONTEST MARKETING CAMPAIGN
The Contest/Giveaway Campaign is a great add-on to other campaigns or can stand on its own too. Influencers love these because their followings love them and it's a way to bring exciting energy to social media on any given day.
LONG TERM CAMPAIGN
A longer duration promotional period with an influencer sees results because 1) the influencer's audience trusts their reiterated opinions and reviews and 2) people are more likely to purchase a product they consistently see, whether purposefully or subconsciously (brand recognition).
Now is the perfect time to get started!
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